WHAT IS MUSIC MOVES EUROPE?
Music Moves Europe (MME) is the overarching framework for the European Commission's initiatives and actions in support of Europe’s music sector. Developed from a series of meetings with representatives of the music sector starting in 2015, Music Moves Europe was launched as a strategic initiative by the Commission. It has since developed further and today stands for the EU support for music
WHY DO WE NEED MUSIC MOVES EUROPE?
Music constitutes an important pillar of European culture and is probably the cultural and creative sector with the largest audience reach. It is an essential component of Europe’s cultural diversity and it has the power to bring positive changes in society. Music has also a great economic importance: the sector, based on small and medium businesses, employs more people than the film industry and generates more than 25 billion Euros of revenue annually.
Over the past decade, Europe's music sector has been heavily influenced by the digital shift and increased competition from global players, in particular from the US and the UK. It has been experiencing a severe crisis that has led to fundamental changes in the way music is created, produced, distributed, consumed and monetised. The music industry is in constant adaptation (new business models, new ways of interacting, extending audience reach), thus paving the way for other content industries. However, important challenges remain, for instance, the repartition of revenue and the fair remuneration of artists in this new digital environment.
WHAT DOES MME AIM TO ACHIEVE?
With MME, the European Commission wants to build on and strengthen further the sector's strong assets: creativity, diversity and competitiveness. The ultimate goal is to develop a truly European music policy.
Music Moves Europe’s specific objectives are:
- promote creativity and innovation;
- safeguard and expand the diversity of European music;
- help the sector adapt to and benefit from digitisation.
WHAT HAS BEEN DONE SO FAR?
Music Moves Europe supports the European music sector in four ways:
More than 90 music projects (cooperation projects, platforms, networks) have so far received funding under the current Creative Europe programme (culture strand), with an approximate total budget of 57 million Euros.
Find inspiring examples of Creative Europe-funded music projects on the Creative Europe Project Results platform.
In its proposal for the new Creative Europe programme after 2020, the Commission introduced a sector-specific approach on music. According to the proposal, the support to the music sector would promote diversity, creativity and innovation in the field of music, in particular the distribution of musical repertoire in Europe and beyond. It would also promote training actions and audience development for European repertoire, as well as support for data gathering and analysis of the sector.
EU actions in support of Europe's Cultural and Creative Industries (CCI) are cross-sectoral, covering also the music sector. While this cross-sectoral approach to EU collaboration on culture remains a feature of the New European Agenda for Culture adopted by the Commission in May 2018, the Commission acknowledged the impossibility of having a one-size-fits-all approach for all CCI and announced sector-specific initiatives in the most mature cultural sectors, especially music.
Member States in the Council of the European Union decided that Music Moves Europe should become part of their cooperation on culture at EU level; and therefore an action on music has been included in the new Council Work Plan for Culture 2019-22. Work has already started with a conference under the Romanian Presidency of the Council in June 2019.
The broader legislative environment is another element of a more coherent sectorial policy on music. While the EU has no direct legislative competence in the field of culture, EU legislation in related policy fields directly affects the music sector, in terms of funding, working conditions, remuneration, mobility, etc. The recently adopted Copyright Directive is a good example, as it addresses a key concern for the music sector by making the marketplace for copyright fairer and more transparent.
With Music Moves Europe, the Commission aims at ensuring that the interests of the sector are reflected in other policy fields where the EU has legislative powers.
The dialogue between the Commission and representatives of the sector commenced in late 2015 to identify the main challenges facing the sector. The outcomes were summarised in the AB Music Working Group report, which ultimately led to the establishment of Music Moves Europe. Since then, the European Commission has regularly attended European showcases, music fairs and festivals to exchange information with the music sector.
The Commission launched the new Music Moves Europe dialogue with the sector in May 2019 to discuss the most topical issues related to musical diversity in Europe and the competitiveness of the industry. The first meeting focused on four topics:
- the future of music media;
- the challenges for live music;
- access to capital for the music sector and
- the new EU Copyright Directive.
Find the conference report here.
MUSIC MOVES EUROPE TALENT AWARD
As a specific action within Music Moves Europe, the European Union seeks to highlight and promote the diversity of the European repertoire with a new European Union Prize for popular and contemporary music: The Music Moves Europe Talent Awards. The new annual awards celebrates emerging artists who represent the European sound of today and tomorrow. The Prize is implemented by Eurosonic Noorderslag (ESNS) in partnership with Reeperbahn Festival and co-funded by the Creative Europe programme.
Visit the Awards website to learn more.